Privacy Policy

Effective Date: March 10, 2026 · Last Updated: March 17, 2026

1. Introduction

M.Intelligence ("M.Intelligence," "we," "us," or "our") operates a marketing intelligence platform accessible at client.mintel.app and mintel.app. This Privacy Policy describes how M.Intelligence collects, uses, discloses, retains, and protects information when you use our platform or interact with us.

By accessing or using M.Intelligence, you agree to the practices described in this Privacy Policy. If you do not agree, you must not use the platform.

2. Definitions

"Customer" means the organization that has entered into a service agreement with M.Intelligence.

"Authorized User" means an individual invited by a Customer to access M.Intelligence.

"Customer Data" means all data submitted by or on behalf of a Customer to M.Intelligence.

"Personal Data" means any information that identifies or could reasonably be linked to an identifiable individual.

3. Information We Collect

3.1 Account Information

• Email address, display name, role title

• Organization name, industry, and company size

3.2 Usage Information

• Queries submitted to the platform

• Dashboard and report configurations

• Feedback on platform-generated results

3.3 Security Information

• Login timestamps and IP addresses

• Authentication events and session identifiers

• Administrative actions (invitations, role changes)

3.4 Connected Data Sources

When you connect external data sources, M.Intelligence accesses data from those sources within your isolated environment to provide the Services.

3.5 Information We Do NOT Collect

• Passwords (authentication is managed by a third-party identity provider)

• Social media login credentials

• Advertising identifiers or tracking pixels

• Biometric data or precise geolocation

• Credit card or payment information

4. How We Use Your Information

M.Intelligence uses your information to:

• Provide, operate, and improve the platform for your organization

• Process your queries and generate insights

• Enforce security and maintain data isolation between Customers

• Send transactional communications

• Comply with legal obligations

• Respond to support requests

What M.Intelligence Does NOT Do:

• Sell your Personal Data or Customer Data

• Use your data to train, fine-tune, or improve any AI or machine learning model

• Share your data across Customers or tenants

• Use your data for advertising, profiling, or behavioral targeting

• Share your data with data brokers

5. Data Isolation

Each Customer's data is isolated. No Customer has access to another Customer's data. M.Intelligence does not aggregate or commingle Customer Data across tenants.

6. AI Processing

When you submit queries, M.Intelligence sends relevant context to third-party AI providers to generate results. These providers are contractually prohibited from retaining your data beyond processing each request and do not use your data to train models. Your data is not used to train, fine-tune, or develop any AI model.

7. Data Sharing

M.Intelligence does not share your data except:

• Sub-processors: Service providers bound by data processing agreements, used solely to operate the platform

• Legal requirements: When required by law, regulation, or legal process

• Business transfers: In connection with a merger, acquisition, or sale of assets (with prior notice)

• Your consent: When you explicitly authorize sharing

M.Intelligence does not share your data with any other party.

8. Data Retention

• Account information: Duration of subscription + 30 days

• Query history and results: Duration of subscription

• Agent and operational logs: 12 months

• Authentication logs: 12 months

• Transactional email records: 90 days

Upon termination, all Customer Data is permanently deleted within 30 days. M.Intelligence will provide written confirmation of deletion upon request.

9. Data Security

M.Intelligence implements commercially reasonable administrative, technical, and physical safeguards to protect your data, including encryption in transit and at rest, multi-factor authentication, role-based access controls, and immutable audit logging. In the event of a data breach affecting your Personal Data, M.Intelligence will notify the affected Customer within 72 hours.

10. Cookies

M.Intelligence uses only strictly necessary cookies for authentication. We do not use analytics cookies, advertising cookies, tracking pixels, or fingerprinting technologies.

11. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, restrict processing of, or port your Personal Data. California residents have additional rights under the CCPA/CPRA. M.Intelligence does not sell Personal Data.

To exercise your rights, contact M.Intelligence at privacy@mintel.app. We will respond within 30 days.

12. Data Controller and Processor

For Customer Data, the Customer is the data controller and M.Intelligence is the data processor. For account and usage data, M.Intelligence is the data controller. Customers requiring a Data Processing Agreement may request one at privacy@mintel.app.

13. International Transfers

All data processing occurs within the United States. For transfers from the EEA, UK, or Switzerland, M.Intelligence relies on Standard Contractual Clauses.

14. Children

M.Intelligence is not directed at individuals under 16. We do not knowingly collect data from children.

15. Changes

M.Intelligence may update this Privacy Policy. Material changes will be communicated to Customer administrators at least 30 days before taking effect.

16. Contact

M.Intelligence Email: privacy@mintel.app